Director Tom De Cerchio and Incubator Find a New Home at Original
(Los Angeles, California–October 31, 2011) Director Tom De Cerchio and his production company, Incubator, have joined bi-coastal production and post production company Original. De Cerchio is one of the most successful comedy directors in advertising and a winner of three AICP Awards among many other honors. His Bud Light spot, Limo, is in the Advertising Hall of Fame and is listed among USA Today’s Top 20 Spots of All-Time. Original Partner/Executive Producer Joe Piccirillo called De Cerchio a superb storyteller whose work continues to improve and evolve. “I have been a fan of Tom since we were both at the same production company in early 90’s,” Piccirillo says. “I am thrilled to have him be part of the Original family. Tom’s work has always been able to stay so current and feel fresh.”

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